As the credit market tightens and the real story begins to emerge, we’re starting to see who’s been exposing themselves to unhealthy levels of risk and who, by playing the game conservatively, will end up happy and fully clothed as the tide rolls out.

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Over the last 13 years we have been working with some of the most successful real estate investors in Canada. This group of investors has purchased over $1.0 Billion Dollars of Canadian residential real estate using the provenACRE System as their foundation.

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This report is the 2nd in a series that has been developed using research into the habits of overachieving real estate investors. When interviewing these overachievers, we discovered that most of them had the same pattern of habits. Habits that allowed them to deal with the obvious ups and downs of real estate -- habits that did not allow excuses to get in their way.

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We are about to change the paradigm of landlord and tenant relationships. The time has come for us as investors to start to understand that the business we are in is actually a business, and is no different from any other business out there.

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Marketing and advertising are critical at all times of the year for landlords. However, the big question is; ‘Am I making the most of it?’ If you have a vacancy problem there could be many symptoms contributing to your situation but the first and easiest thing to look at is your marketing. More specifically: Is the advertising you’re doing making the phone ring?

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