Suddenly it seems everyone you meet at a summer BBQ is a real estate expert and they want to share with you all of their extensive knowledge about how the world will end. If you have seen the Lotto commercial with the two snobby 'rich' people talking about what to wear at a BBQ and what to speak about you will understand that the ad is funny because it has a base of truth to it.

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A Special Edition For The Subscribers Of The Official REIN™ Canada Web Site! Welcome to a special edition of the Don R. Campbell’s “Results Only” Marketing E-letter a newsletter devoted solely to helping you get better results in your business and real estate. Each issue gives you SPECIFIC, STEP-BY-STEP actions you can take to vastly improve your marketing results.

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Sadly, the real estate market is often manipulated by two key emotions: Hype & Fear. These two emotions are used continually by certain people within the real estate market to get you to take action. Free Seminars (which turn out to be one big sell-fest trying to get you to buy their products) what did you think, they were putting on a free event out of the goodness of their heart?

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These are the types of economic times where both fear and greed often take control of a marketplace. It is our job as Real Estate Investors to ensure that we do NOT get caught up in the media-created fear, and separate the facts from the misinformation. It is a good time to take a deep breath and review your investment strategies, based upon the long term fundamentals.

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Recently I was asked for some do's and don'ts to being a successful real estate investor for a radio interview and it was an interesting exercise to grab all of these thoughts together.

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